QR codes for campaign links
Create a campaign link in Qiklinks, then download its PNG QR code from the link workflow. The QR code is another way to reach that link. Test the exported image, the printed version, and the final destination before putting it on packaging, posters, or event materials.
How do you create a campaign QR code?
- Sign in to Qiklinks and choose the workspace responsible for the campaign.
- Create or open the campaign, then add the destination URL as a link.
- Review destination recognition, any UTM settings, and optional link expiry.
- Create the link and use the QR download option to save its PNG image.
- Scan the downloaded image with a phone and confirm the opening page and destination.
The QR code points to a Qiklinks URL rather than creating a separate app-opening capability. A recognized destination may offer an experimental app-opening attempt and a web fallback. A generic website opens on the web.
Should you use one QR code for every placement?
Separate links can make placements easier to compare. For example, create one campaign link for an event poster and another for a package insert, then download each link’s QR code. Give each link a descriptive title so your team can identify it in reports.
If you reuse one link and its QR image across every placement, the shared URL does not tell you which physical item someone scanned. Referrer information may be absent in a scan journey, so do not rely on it to reconstruct the placement.
What should you check before printing?
Scan the code at its intended printed size, using the material and lighting you expect at the venue. Keep the QR image sharp, preserve its clear margin, and use strong contrast. Distorting, cropping, or covering parts of the code can make it harder to scan.
Place a short instruction beside it that describes the destination, such as “Scan for the product video.” Include a readable alternative URL when practical. Someone who cannot scan, cannot use their camera, or is viewing the code on their own phone still needs a way forward.
For a large print run, test a physical proof before approving the full batch. A successful scan from your desktop screen does not confirm the printed design will be usable.
How do pausing and expiry affect printed codes?
A QR code continues to contain the same URL after printing. If its Qiklinks link is paused or expires, visitors see the corresponding unavailable-link experience instead of the expected destination. Check the campaign’s planned lifetime before setting an expiry.
Keep ownership clear inside your shared workspace. Teammates should know which links are used on physical materials before pausing campaigns or editing destinations. Re-test a printed sample after a change that affects its journey.
Can reports distinguish QR scans from every other visit?
Qiklinks records traffic to the link. If the same URL is used in a QR code and shared in a message, a visit alone does not prove which method brought the visitor there. Use separate campaign links when comparing QR placements with other channels.
Review link visits and opening events using their stated definitions. Scans, app-opening attempts, and visits are not verified purchases or revenue. Qiklinks does not currently provide conversion attribution.