One launch.
A thoughtful journey.

Give every channel a useful name

Use a consistent campaign name across a launch, and vary source and medium by channel. That makes your destination’s analytics easier to interpret.

Make packaging a starting point

Link printed QR codes to instructions, product details, or an offer with clear terms. Use a stable URL because static QR codes cannot be edited after printing.

Test the journey end to end

Before launch, test the campaign URL, scan the printed design, and confirm the final page works on mobile. Make sure any checkout or signup flow is usable from the audience’s browser.

Use the campaign link builder or explore our UTM naming guide to get started.